VML promotes Eric Campbell to president

VML today, Dec. 11, announced the appointment of Eric Campbell as the agency’s new president. Jon Cook has served as the global CEO since 2011 and president since 2007. With the promotion of Campbell to president, Cook will continue as the global CEO. Campbell will continue to report to Cook, partnering on the evolution of the agency alongside VML’s executive leadership team.

 As VML’s president, Campbell will be responsible for VML’s business planning and strategic leadership across the agency’s offices, ensuring continued growth across current client engagements and new business efforts. He is known for his leadership with VML teams as well as his ability to leverage the agency’s capabilities to drive competitive differentiation for client partners.

Campbell, previously chief business officer at VML, was responsible for the launch of VML Seattle in 2004 while leading the Microsoft business, and has been integral in VML’s inclusion in Team WPP operations such as Cavalry, which services Coors Light, Coors Banquet and MillerCoors.

“Eric has been instrumental in leading VML’s growth both from a client engagement perspective as well as growing VML’s capabilities,” said Jon Cook, CEO at VML. “His deep understanding of how the marketing landscape is transforming has led VML to deeper consultative and strategic relationships with our clients across the world. I’m thrilled to have him take on the presidency role with a focus on the continued evolution of our growth and offerings.”

 “One of my favorite things about VML is our consistency and tenure of great leadership. Eric is and has been at the heart of that,” Cook said. “Most importantly to me, he absolutely embodies the VML passion, personality and proactive nature that have been the bedrock to our success. I could not be more excited about working with Eric in his new role.”

 “We’ve expanded geographically; more importantly, we’ve increased our talent and capability. I’m committed to ensuring our clients benefit from our growth, innovations and the value a fully connected VML delivers,” Campbell said.

Campbell’s role as president is effective immediately.